New Detroit Historical Society project to spotlight ‘The Hustle’ of black entrepreneurs

A new program run by the Detroit Historical Society aims to shine a light on business owners who are passionate about the grind.

The Hustle is the nonprofit organization’s newest community engagement and exhibition effort, following in the footsteps of the Detroit 67 Project. Incorporating large-scale photography by Detroit photographers, oral histories, exhibitions and events museum, public programs, school tours and a resource summit, the program aims to serve members of the community whose contributions are not always recognized by these programs, exhibits and events.

To identify Detroit entrepreneurs illustrating The Hustle, the historical society will be soliciting nominations through June 30. Nominations can be made through the historical society. websiteon ballots available at the Detroit Historical Museum and at neighborhood and town hall community meetings where The Hustle will be discussed.

Ahead of an official launch event this morning, Historical Society CEO Elana Rugh called the effort significant for the city.

“Our mission is to tell the stories of Detroit and why they matter,” Rugh said in a press release. “No story is too big or too small for our museums and we often say that our goal is for our visitors to see themselves somewhere in our rooms or on our walls. The Hustle will do this in a way that no other project has ever done, and we are thrilled to celebrate these stories in our museum.”

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