Microsoft Edge wants to give you a loan
Microsoft is always trying new things with its Edge browser, and its latest evolution is pretty interesting. Rather than going through a retailer, Edge will offer a buy now, pay later (BNPL) option at the browser level.
“Usually BNPL is offered on specific e-commerce websites like Target, Walmart. But now Microsoft is partnering with a third party Zip (formerly Quadpay) to offer a BNPL payment option to [the] browser level, ”explains Mei Hua of Microsoft in a announcement post spotted by Thurrott.com. “This means that any purchase between $ 35 and $ 1,000 that you make through Microsoft Edge can be broken down into 4 installments over 6 weeks.”
Now, when you are on a merchant site and want to make a purchase, you will see the BNPL option as soon as you enter your credit card number. Of course, using Zip is possible without depending on the browser, but Microsoft claims that this method is faster. “With BNPL in Edge, you can link your Microsoft account to your zip account with one click and then bypass the connection from the Zip side. It can speed up the application process for you, ”Hua explains.
Microsoft says the new feature is currently in the Edge Canary and Dev channels. It will be available by default to all Microsoft Edge version 96 users, which will either make you want to use Edge or allow you to run it as quickly as possible.
Based on the comments section of the announcement post, it appears users are unhappy with the change, calling it bloatware. User supporting One Edge noted, “Please, please stop bloating the browser with these revenue foreclosures.” It’s like you recap the worst IE browser extensions of the 90s / 00s and install them by default. If this continues, I’ll have to stop recommending Edge, and I’ve been a fan of Edge for some time.
We’ll have to see if the outcry is preventing Microsoft from implementing this feature in Edge, but for now, it looks like the browser is happy to give you an interest-free loan. The company has already added coupons to the browser, so it is pushing it in a shopping-oriented direction.
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