COVID-19 pandemic is causing Australians to cut themselves off more and more from the rest of the world when they are at home
Source: Roy Morgan Single Source, July 2016 – June 2021. Average quarterly interviews, n = 13,468.
Base: Australians 14+.
The latest figures for the June 2021 quarter show that 54.5% of Australians aged 14 and over now agree that ‘When I’m at home I like to cut myself off from the rest of the world‘- a massive increase of 16% points from the March 2020 quarter just before the start of the COVID-19 pandemic.
Prior to the pandemic, agreement with this statement had barely changed in the previous four years, increasing just over 1% from the September 2016 quarter.
Women have been responsible for more of the increase since the start of the pandemic than men. A clear majority of 58.5% of women agree with the statement for the June 2021 quarter, an increase of 19.8% from the March 2020 quarter and over 21% from a year ago. five years.
In contrast, only a slim majority of 50.3% of men now agree with the statement, an increase of 12% from the March 2020 quarter and just over 13% from a year ago. five years.
The data comes from Roy Morgan Single Source, the country’s largest and longest-running research program on consumer behavior and attitudes, conducted continuously throughout the year.
% of Australians agree:
“When I’m at home, I like to cut myself off from the rest of the world”: 2016-21
Source: Roy Morgan Single Source, July 2016 – June 2021. Average quarterly interviews, n = 13,468. Based: Australians 14+.
Gen Z most likely to agree that they like to cut themselves off from the world at home
The onset of the COVID-19 pandemic in 2020 has had a huge and lasting impact on how Australians of different ages respond to this statement. There have been large increases in all generations of people who agree that “when i’m home i like to cut myself off from the rest of the world‘.
More than three-fifths of Generation Z youth (60.7%) agree that “when i’m home i like to cut myself off from the rest of the world‘- an increase of 13.7% points compared to the March 2020 quarter.
It turns out that agreement with this claim is strongly related to age and decreases with age, although the impact of COVID-19 on opinions on this claim also increases with age.
In the June 2021 quarter, well over half of Millennials (58%, up 16.3% points from the March 2020 quarter) and Gen Xers (56%, up 17.2% points) agree that “when i’m home i like to cut myself off from the rest of the world‘. These two generations cover Australians born between 1961-1990 and aged 30, 40 and 50.
In contrast, Australians aged 60 and over are the least likely to agree with the statement – although since the start of the COVID-19 pandemic, it is Australians aged 75 and over who have most changed my mind. Now 44.8% of baby boomers (up 14.1% points from the March 2020 quarter) and 41.9% of pre-boomers (up 20.9% points) agree that ‘when i’m home i like to cut myself off from the rest of the world‘.
% of Australians agree: ‘When I’m at home, I like to cut myself off from the rest of the world’ by Generation in the March 2020 quarter (before COVID-19) cf. June 2021 quarter
Source: Single source Roy Morgan, January – March 2020, n = 10,852, April – June 2021, n = 16,183. Based: Australians 14+.
Roy Morgan CEO Michele Levine says COVID-19 has had a huge impact on our way of life and that includes shaping our perspective on how we think about ourselves and about places, such as our houses, which we have spent an inordinate amount of time since the start of the pandemic:
“’My home is my castle’ is a well worn phrase coined over 400 years ago that has never been truer for millions of Australians in the past 18 months as we have been confined to our homes and banned from traveling, since the COVID The -19 pandemic hit our coasts head-on in March 2020.
“We all know of the larger impacts of COVID-19 on society with closed borders, international travel banned and lockdowns forcing many Australians to give up their jobs for long periods of time, but there are more subtle impacts on our way of thinking that has not been explored. fully.
“A clear example is the way we think about our homes and we’ve seen a growing number of Australians say that ‘when I’m home I like to cut myself off from the rest of the world’ – now at 54.5% in the June 2021 quarter compared to only 38.5% in the March 2020 quarter.
“This increase has been widespread for both genders and people of all ages, but even within this larger movement there are key differences. For example, before COVID-19 arrived on our shores, there was virtually no gender gap on this issue – but that is no longer the case.
“Over the past 18 months, a significant gender gap has widened with 58.5% of women (up 19.8% points) now agreeing that they cut themselves off from the rest of the world when they are at home, against a simple majority of 50.3% of men (+ 12% points).
“There is also a clear age-based factor to this question with a clear majority of people in Gen Z (60.7%), Millennials (58%) and Gen X (56.1%) ‘ cut off from the rest of the world when at home ‘compared to just 44.8% of baby boomers and 41.9% of pre-boomers.
“The breakdown by age actually concerns those over 60 compared to those under 60. One factor that appears to be behind this division is labor market participation which includes the vast majority of those under 60, while older Australians are more likely to be retired.
“The increased vaccination rate means that we are approaching a new stage of the pandemic known by some as ‘living with the virus’ and by others as ‘COVID-normal’. The transition to a reopened society with a continuing level of infections is something Australians have never experienced before.
“It is difficult to predict how Australians will react to ‘living with COVID’ and at Roy Morgan we will be watching closely to see if the attitudes that motivate consumer behavior that have changed significantly during the pandemic are maintained or are returning to pre- COVID levels in the months and years to come. ”
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